BEYOND FOOD LIFE MASTERY 

The Beyond Food documentary and the Beyond Food Life Mastery Program are a US, Brazilian and Colombian production.

BEYOND FOOD LIFE MASTERY - EXECUTIVE SUMMARY

We have completed a 1.5 hour program to launch of a new brand that reframes our approach to personal health and wellness, providing our audience with extraordinary resources and tools for living an extraordinary life through changing our spiritual and mental relationship to food, thoughts, habits and intention.

In addition to this 1.5 hour program we have amassed assets such as contacts, hundreds of professional HD photos, 37 hours of video taped interviews, 1000 plus pages of interview transcripts, the latter is currently being edited by Steph Ritz (editor, celebrity ghostwriter) into a book.

We have also completed the design of a 12-month online course called the Beyond Food Life Mastery.

“Our target audience is everyone who is desiring to learn how to fuel and create an extraordinary life. Our main purpose is to share the lessons from the journey we lived because it changed our lives. The next best thing to the actual experience is the Beyond Food Life Mastery program.

Beyond Food shows how there are many options to feel powerful and healthy with outstanding brainpower and energy to show up for your life, fearless and unstoppable everyday, following your bliss. These are not quick fixes or magic-bullet solutions, this is a way of life.

We provide tools to improve your diet, calibrate your heart rate coherence, master the variability of your emotional states and train yourself to tune into your Life, mastering the art of dreaming it up into reality beyond the experience of a conditioned existence.

The documentary is just the beginning. You can access practical, actionable how-to sets of tools, recipes and exercises so that you can experience in your own life the themes that are covered in the full interviews with each of the 30 characters in Beyond Food. For an in-depth learning experience about living foods, biohacking, integrative medicine, advanced neurofeedback, heart science, the Paleo diet, our gut biome, the science of the heart, the power of the mind, reconnecting to Nature, to the Wild and how our beliefs and habits shape our reality.

All of the experts in BEYOND FOOD are living examples of how with the right mindset, curiosity and dedication we are all outstanding, powerful beings who can live in high emotional states and not weak, unhealthy depressed ones.

The BEYOND FOOD JOURNEY changed our lives. This course is designed to share this gift with you.”

BEYOND FOOD MANIFESTO

"Pledge to take this knowledge out into your life on a daily basis. Beyond Food Life Mastery is a set of tools, experiences and resources for a solid life foundation. You will be amazed at the changes you can create with each choice you make, each habit you build into your days. Be empowered by each conversation you have with others about switching to an amazing life driven everyday by purpose, compassion, focus, energy, and generosity in the journey to mastering yourself."

WATCH THE 1.5 HOUR PILOT AND DISCOVER THE BEYOND FOOD LIFE MASTERY PROGRAM BELOW >>>

PROJECT

BEYOND FOOD shot over 40 interviews, covering over 35,000 miles all over the U.S. and Canada. It interviewed and followed arguably the most influential personalities redefining health and wellness today, including:

  • Dave Asprey (Biohacker, #1 Itunes Health Podcaster)

  • Rich Roll (Vegan Ultra Athlete, Top Ranked Health Podcaster)

  • Nicholas Perricone (Celebrity dermatologist, inventor)

  • David Côté (Raw Vegan Entrepreneur, Montreal)

  • Laird Hamilton (Big Wave Surfer, Health Advocate)

  • Mariel Hemingway (Academy Award nominated actress, Health Advocate)

  • Abel James (Paleo personality, researcher, top ranked health podcaster)

  • Justin Mager (Existential Medicine)

  • Mario Martinez (expert on ritual, neuropsychologist)

  • Darin Olien (superhealth explorer)

  • Nir Eyal (Stanford University MBA Professor, Expert on Habits)

  • Dr. James Hardt (Biocybernaut, Neurofeedback)

  • Steven Fowkes (Neurochemist, Humanist)

  • Jessica Richman (CEO, Ubiome),

  • Jay Schroeder (Top Performance Athlete Neurological Trainer),

  • Gabrielle Reece (Ex-Pro Volleyball player, Health advocate),

  • Chris Berka (Advanced Brain Monitoring),

  • Bobby Williams (Running with Nature),

  • Alix Mayer (Health Coach)

  • Mike Gebhardt (4-time Olympic Athlete, Health Coach)

  • Noah Amparano (Parkour Athlete, Leader)

  • Dr. Dain Heer (Access Consciousness)

  • Glenn and Caryl Elzinga (Foresters, Plant Ecologist, Grassfed Ranchers)

BEYOND FOOD LIFE MASTERY PROGRAM / MASTERING YOURSELF

A 12-month course that offers a monthly delivery of the extended 30 people interviews in video, audio and/or transcript formats, customized recipes and sets of daily practice exercises inspired by the work and knowledge of these extraordinary people. Essentially the idea is to offer people the tools and how-to experiences we had while we traveled and lived this life-changing journey that started 3 years ago.

Here is a project proposal of the Beyond Food Life Mastery and what the membership levels might look like.

BEYOND FOOD LIFE MASTERY / DELIVERABLES (BUDGET AVAILABLE UPON REQUEST).

  • BEYOND FOOD LIFE MASTERY PROGRAM DESIGN UX

  • BEYOND FOOD BOOK (Subtitle: Mastering Yourself) - By Tomas Reyes and Juan Paredes, Edited by Steph Ritz. (Outline available upon request for publishers)

  • BEYOND FOOD BOOK SERIES (With photos and best quotes) “a la DAILY JOY SERIES by NATGEO

  • BEYOND FOOD MANIFESTO (pledge based on highlights of the journey)

  • BEYOND FOOD MEMBERSHIP WEBSITE AND REBRANDING (by www.donnaarrogante.com)

  • LOCALIZATION (TRANSLATION) to Brazilian Portuguese and Spanish for South America Launch

  • SOUND MIXING AND COLORING OF EXTENDED CONTENT

  • COPY EDITING WEBSITE + NEW CONTENT

  • PUBLICITY + MARKETING FIRM

1. BEYOND FOOD LIFE MASTERY

LEVELS

The BEYOND FOOD LIFE MASTERY PRO LEVEL III is designed so that you can actually positively change your life, receive customized recipes and positively change the lives of people around you including your friends, family and clients. Ideal for coaches, consultants and anyone else ready to step up to mastering their life.

The BEYOND FOOD LIFE MASTERY INTERMEDIATE LEVEL II is designed to provide you with the necessary tools to jumpstart the journey to mastering yourself.

THE BEYOND FOOD LIFE MASTERY ENTRY LEVEL I is designed to provide you with the basic extended content.

 

DESIRED SPONSORSHIP OPPORTUNITIES FOR BEYOND FOOD LIFE MASTERY:
UNDER ARMOUR, KILL CLIFF, EPIC BAR, KLEAN KANTEEN, NATIONAL GENOGRAPHIC, 23ANDME, FLOWGENOME PROJECT, WHOLE FOODS, THRIVE MARKET, KERRYGOLD, FINLANDIA, ESSENTIAL LIVING FOODS, OR OTHER COMPANIES PROVIDING EXTRAORDINARY PRODUCTS OR SERVICES THAT SERVE REGENERATIVE CULTURE.

 

Silver Level Presenter - $55,000

* Your company name before the title as a Presenter.

* A final frame title card featuring your company.

* Your company name above the title on the posters.

* An ad banner link to your company on the the website.

* A mention of your company in any print coverage.

* The rights to run an unlimited print ad campaign, with ads featuring stills provided by BEYOND FOOD.

* The rights to run a television ad campaign, with 2 TV commercials (montage and voice over) from BEYOND FOOD.

* Both print and video ads specially designed by  and AD AGENCY Department to best affect your target audience.

Gold Level Presenter - $175,000

* Your company name before the title as a Presenter.

* A final frame title card featuring your company.

* Your company name above the title on the posters.

* An ad banner link to your company on the website.

* A mention of your company in any print coverage.

* The rights to run an unlimited print ad campaign, with ads featuring stills provided by /AD AGENCY.

* The rights to run a television ad campaign, with 4 TV commercials (montage and voice over) from /AD AGENCY.

* Both print and video ads specially designed by /INSERT AGENCY NAME Media Department to best affect your target audience.

Platinum Level Presenter- $500,000

* Your company name before the title as a Presenter.

* A final frame title card featuring your company.

* Your company name above the title on the posters.

* An ad banner link to your company on the website.

* A mention of your company in any print coverage.

* The rights to run an unlimited print ad  campaign, with ads featuring stills provided by /INSERT AGENCY NAME.

* The rights to run a television ad campaign, with 4 TV commercials (montage and voice over) from /INSERT AGENCY NAME.

* Both print and video ads specially designed by /AD AGENCY Department to best affect your target

 

BEYOND FOOD LIFE MASTERY is a U.S., Brazilian and Colombian Co-Production.

A Juan Magg, Tomás Reyes and Fabio Segall Production

Directed by: Juan Magg and Tomás Reyes

Produced by: Morgan Buehler, Daniel Elan, Tomás Reyes

Executive Producer: Fabio Segall

Co-Producer: Lynn Webb

Associate Producer: Kasia Amparano, Eric Schwertzel, Eli Zelkha

TEAM

Morgan Buehler// Producer

Morgan "grew up" in Chicago and currently resides in sunny California. A health and wellness enthusiast she surfs, bikes, hikes, cooks and preaches the benefits of whatever supplement/diet/hack/elixir/herbal remedy/blood test she's into that week.

From yawn-plagued accountant, to NYT bestselling author consultant, to morally conflicted advertising executive, to Marketing Director, she's followed her bliss and is now a certified nutritionist. An avid traveler, certified Yoga instructor and lover of the outdoors, she's lived in 14 countries since graduating from the University of Colorado.

Juan Magg// Producer-Director

Juan is a messenger, warrior, monk. He grew up in Brazil, Chile, Colombia, Mexico and the U.S. He was born the 17th of July in the year of the Fire Dragon. Before focusing on doing art full time, Juan worked at Sony Pictures Entertainment, The Capital Group Companies and KCET. He is a Humanities and Fine Arts major from Wabash College, studied filmmaking at NYU and the American Film Institute, is a finalist in the Academy of Television Arts and Science Internship in Development and holds an MBA In International Management from Middlebury College/Monterey Institute of International Studies. Juan is fluent in English, Spanish and Portuguese.

Tomás Reyes// Producer-Director

Tomas was born in Colombia, raised in Paris, lived in Rio, Tokyo, NYC and is based in LA since 2013.
He is a chef, photographer, author and producer.
Tomás connects you to the driving forces that fuel your inner fire so that you can design lifestyle practices that take you to the peak of your physical energy, mental clarity and focus.
In doing so, he adds value to your high performing, extremely productive nature.
Tomas guides you on a delicious journey to self: he helps you create a set of experiences and tools to cultivate the act of remembering who you truly are within.
Tomas has a master's degree in Multimedia Arts from Nihon University in Tokyo and speaks 5 languages fluently including Japanese and Brazilian Portuguese.

Fabio Segall// Executive Producer

Fabio is a Brazilian Photographer, former bookstore owner, cultural journalist and radio host.

Lynn Webb// Co Producer

Lynn has been a producer for Kanbar Entertainment for over 6 years, and is now a Producer with Indieflix and The Women's Empowerment Project, a documentary directed by Sarah Moshman. A documentary about extraordinary women doing extraordinary things. She is a graduate of UC Berkley and San Francisco State University

Steph Ritz // Editor & Writing Coach

Steph is a world renowned brand experience coach who turns what you’re saying into what you meant to say.

She guides you to voice your passions with words that change the world.

For over 12 years, Steph has led clients to successfully turn their dreams into reality, helping them grow from 100 to a 100,000 dedicated tribe members, developing copywriting for million-dollar funnels, and writing quality books with global leaders.

Steph's true magic lies in collaboratively translating the pivotal moments of your journey into tangible solutions for your community.

 

ONE EXAMPLE WHY THIS MAKES SENSE TODAY FINANCIALLY AND CULTURALLY

Consumer Trends in Health and Wellness

 

 

The Hartman Group ,  

CONTRIBUTOR

We cover consumers, food & beverage culture and trends  

Opinions expressed by Forbes Contributors are their own.

At The Hartman Group’s A.C.T. (Anthropology. Culture. Trends.) Health & Wellness Now—and Next 2015 symposium in Seattle this past September 24, professionals and practitioners from across a broad spectrum of the food and beverage industry gathered for a one-day immersive learning experience into the cultural factors and trends transforming the food and beverage marketplace. Hartman Group analysts and executives provided diverse insights into a variety of topics ranging from how progressive consumers are redefining health and the emerging influence of Gen Z to lessons from brand disruptors in the health and wellness food and beverage market.

In her opening remarks, Hartman Group CEO Laurie Demeritt highlighted The Hartman Group’s more than two decades of work documenting and tracking the consumer journey in health and wellness. “About 25 years ago, most consumers and companies were looking to solve primarily baseline health and wellness conditions or find new approaches to them,” Demeritt said. “And those goals fell into one of two buckets. The first bucket was health condition management, and consumers were looking for food and beverage products that would help them treat or prevent specific conditions. The second bucket was around weight management. At the time, consumers were very much in a reactive mode to their approach.”

As the event unfolded, attendees learned about how today’s consumers are very much proactive—and even progressive—in their approach to health and wellness. Provided here are key highlights from the day’s presentations:

  1. Progressive health and wellness consumers are increasingly influential in redefining food culture: While they may be a minority group in terms of overall numbers, the influence progressive wellness consumers have over food culture is disproportionate. Progressive wellness consumers are paving the way, sharing their enthusiasm and knowledge with mainstream consumers who are hungry for guidance and direction. As shoppers, progressives are no longer thinking about condition management (lowering cholesterol or blood pressure) or dieting (low fat, low carb) but are focused on real quality food, positive nutrition, fresh, less processed foods and beverages and fun. From a purchase and use perspective, this means moving away from products that are fat-free, diet products and 100-calorie portion packs to kale, dark chocolate and quality fats, such as found in nuts, avocados and butter.

  2. The “new healthy” is a consumer journey of contradiction and discovery:Progressive health and wellness consumers are seeking alternatives to fear-based information, a phenomenon that has been driving wellness views for decades. Food is the most important cultural manifestation that we have because we have to eat. Two modern approaches to eating that progressive consumers are utilizing to stack the deck for optimal results are plant-based and paleo diets. Such eating styles signal the fact that how we think about and understand nutrition and our bodies is changing. Each eating style differs, and yet ultimately both are all about wellness and human performance.

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  8. Health, wellness and sustainability are starting to converge at the most progressive food retail and food service outlets: Consumers see the convergence as being all about mindfulness, integrity and authenticity. Food-forward startups in QSR and fast casual restaurant segments like Epic Burger consider their approach to be more mindful in terms of ingredients, menu and experience, attributes consumers are increasingly seeking in food service. In a related cultural context, we are rethinking production as craft, not industry. Local grain economies have become less commoditized, and from bread to beer, the modern grain economy is about connectedness and building a community food system through flavor.

  9. Gen Z is already exerting its influence on the marketplace—and some haven’t even been born yet: Gen Z already makes up 23 percent of the U.S. population. This generation moves seamlessly between digital behaviors and real life. They are already highly proactive participants in health and wellness: Gen Z knows a lot (or think they do), and they think a lot about being ‘balanced.’ More so than any other generation, Gen Z looks to exercise as a way to treat or prevent illness, and it is particularly relevant for emotional and stress-related issues. For Gen Z, technology is fun, entertaining and useful. These young consumers are learning about what is healthy from their parents and from school. They are engaging with technology across all parts of everyday life. Outside of direct family, Gen Z is more likely than all other generations to look to their online social networks for advice on health and wellness.

  10. Energy is a key component of contemporary health and wellness lifestyles across all consumer age groups: Conceptually, energy is almost as important as concerns over weight management and physical fitness. This rise in importance is a change from the past. For the majority of consumers, the very definition of health and wellness is having the energy to live an active life. Almost a third of consumers view their energy levels as urgently needing improvement – this is surpassed in importance only by thoughts about getting fit and losing weight. Consumers see energy management as a balancing act that affects all other aspects of wellness. They take this balance into account in their health and wellness habits and purchasing, including of foods and beverages. All consumers acknowledge an implicit connection between energy and what they eat. The understanding of gut-brain connections will become more sophisticated as trends emanate outward from progressive consumers.

  11. Activating health and wellness at retail and in food service means more than mere execution; it involves “strategic choices”: In food service it’s important to understand that cuisines are among shortcuts consumers use to navigate health and wellness goals while eating out. For example, Asian cuisines, especially sushi, are shortcuts to a perceived healthy meal out. Many consumers develop rules relating to “balancing choices” to help guide menu choices when eating out. They work to balance indulgent favorites with healthy choices, such as salad instead of fries with a burger or skipping dessert after an indulgent entrée. At food retail, customization is important to shoppers; for example, grocery food bars offering inexpensive, freshly made meals that can be personalized can assist in health and wellness goals. Applying curation, grocers can offer meal kits, which reduce the work of choice making, to facilitate meal-prep at home. Similarly, supermarkets can advocate for shoppers, pare down products on purpose and reduce the need to shop with “guards up.”

  12. Consumers managing diabetes look to food and beverage for solutions. In the U.S., a new case of diabetes is diagnosed every 30 seconds; more than 1.9 million people are diagnosed each year. Those managing diabetes are preventing or treating 14 health conditions, which is nearly double (8 health conditions) those not managing diabetes. Incidence of diabetes is growing because of increased rates of obesity, larger food portions, greater total dietary intake and individuals using less energy. Half of all consumers say they use foods and beverages to directly address diabetes issues. Consumers managing diabetes say they are seeking whole food solutions: whole grains and fiber are sought by two-thirds of consumers managing diabetes. Consumers are avoiding ingredients such as sweeteners, sodium, trans fat and cholesterol. Partly because of the higher likelihood of managing comorbidities such as hypertension, obesity and cardiovascular disease, eating and drinking pose significant challenges when managing diabetes, since sugar and carbohydrates are ubiquitous in many foods. Yet foods and beverages pose great opportunities for helping consumers.

  13. Marketers can learn a lot from disruptive health and wellness brands. Speed in the marketplace isn’t everything when it comes to winning as a disruptive health and wellness food and beverage brand. Real success stories in emerging health and wellness brands tap into emerging consumer trends and nearly always start small and build momentum gradually. Most new product stories in health and wellness brands come from smaller, more entrepreneurial companies that are looking at where food culture is headed, not where it is right now. New benefits are harder to mainstream quickly than new ingredients. Brands built on emerging benefits have the longest-term potential for scale. The more disruptive the brand is, the longer the wait is to achieve scale and returns, but the larger the final prize will be.

  14. Progressive consumers are a window on to the future of health and wellness.We anticipate there will be clearer labeling of food and beverage production methods as well as provenance and nutrition, making us all savvy consumers. It will likely be mandatory to disclose how something is grown and whether anything is added to that process, such as pesticides, as well as the potential impact they may have on human health. Like it or not, GMO crops are expected to be taken to new levels beyond the current focus of technology to intensify production. With this, we can expect biodynamic farming to become more prominent in the coming years. Through exposure to the environmental impacts of both industrial and sustainable farming methods, we expect consumers will be more inclined to make significant changes to their lifestyles, with a focus on more sustainable diets. We anticipate that a more sophisticated understanding of digestion and inflammation will spread to the mainstream. Visionary food companies will develop a passion for food culture and will understand the progressive health and wellness consumer so they can authentically speak to mainstream consumer aspirations.